In Malaysia, a prohibition that will result in a mark to be non-registrable mark is if it is scandalous or offensive. The term scandalous or offensive may be interpreted in a wide sense.
In what seems to be an American and Irish big match in fighting for the usage of the word ‘Mc’, McDonald’s has suffered another knockdown by its contender, Supermac, after losing its exclusive claim to the use of the “Mc” prefix.